Company News, Marketing News

Good Dye Young Launches at Ulta Beauty

Founded by Paramore’s Hayley Williams catering to hair dyers of all ages, the brand offers a semi-permanent hair color collection.

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By: Lianna Albrizio

Associate Editor

Vibrant hair color brand Good Dye Young— founded by Paramore’s Hayley Williams and her hairstylist, Brian O’Connor – has landed on the shelves of Ulta Beauty and online.   The brand, which launched in 2016, is part of Ulta Beauty’s Conscious Beauty program. Good Dye Young, which caters to people of all ages, offers a semi-permanent hair color collection; its key active ingredient, sunflower extract, contains UV- blocking agents that prevent color from fading. Coconut oil in the lightening kit ...

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